27 February, 2010

FASHION TRENDS IN THE WORLD OF SPORTS

The new age sportsperson is as conscious about fashion as about fitness. Be it the professional circuit, weekend sports or exercise circles, fashion has become an integral part of sports.

The new age sportsperson is as conscious about fashion as about fitness. Be it the professional circuit, weekend sports or exercise circles, fashion has become an integral part of sports.

Kids and teenagers are fast emulating their favourite sportspersons not just in their style of play but also in the way they dress.

In fact, Sania Mirza recently became the first Indian sportsperson to have her own signature collection, for the Italian apparel brand Lotto.

"With the Sharapovas and the Williams the tennis courts have become a place where you display a lot of fashion and make a lot of fashion statements. This is great for sports and for tennis," Mirza said.

"I am a very casual and relaxed with my clothes." She added.

The designers too have started taking an interest in who's wearing what on the pitches, courts, greens and tracks.

These include Manish Arora, who has joined up with Reebok to launch 'Fish Fry', a blend of sporting comfort and haute couture.

Major brands are now laying emphasis on colours, materials and styling.

Style guide

According to our style guide, the classic white of course is never out of fashion in summer, but this season, the emphasis is just as much on bright solid colours, neat cuts and reflective fabrics so that you can beat the heat.

Semi fitted sportswear with an element of stretch is essential for that unrestricted movement on the field.

Every sport requires its own kind of shoe. Air filled footwear is the vogue now for that extra bounce and agility.

And the most essential part of the attire is accessories - a lot of them from wristbands to head bands to colourful beads and even drop earrings for the girls.

Of course, fashion in sports also responds to the big events of the time, so even if you don't particularly care for football, this would be a good time to pull out your Beckham and Ronaldo jerseys.

And of course the latest trend in sport these days is simply buying the merchandising on the internet.

Trendy sportswear, fashionable accessories and stylish gear, with the growing awareness of fashion in sports, it's not only about how you play but also about what you play in